Words matter. When you want to be accurate, when you want to be persuasive, when you want to be taken seriously– and in the NGO business, is there ever a time when all of those aren’t at play? A common problem when embarking on new social media efforts is that the words used to plan out strategies and impact never seem… concrete. Measurable. Predictable.
“Social media” can be such a nebulous and mysterious force when you first approach it– the opposite of what you want when spending your limited time (and money) developing a new form of marketing for your organization. Is the only answer to have blind faith, charge forward, and hope it all works out with some good results and new supporters after the dust clears?
Errrr… no. Nor do you necessarily have to shell out loads of cash on hiring a social media expert to do all the thinking for you.
For those looking for a way to start their own meaningful discussion about using social media as a marketing tool, read this fantastic post from gigaom. Six terms that are specific to the impact and effects of social media, not approximated from another form of marketing which may or may not relate to the machinations of Facebook et al. It’s a thought-provoking read, and will have your organization thinking about ROI in a more concrete way after just a few minutes!