Posts Tagged ‘fundraising’

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Holiday Fundraising Roundup

November 18, 2010

‘Tis the Season!  It is mid-November, which means your e-mailboxes and snail mailboxes will soon be stuffed with a cornucopia of Annual Appeals from your favorite charities.

And if you are a fundraiser, you are likely already up to your ears in sorting through mailing lists, drafting compelling letters, and proofing designwork as it comes back from the printer.  Ah, the smell of blueline proofs– it’s like gingerbread for the development department.

I am not the only one ruminating on the coming weeks of appeals, judging from the wealth of interesting blogging that is going on about it these days!  A little holiday goody for you all, as you wrap up your own end of year campaigns: a collection of some fascinating blogposts on End of Year Fundraising.  Grab your egg nog, and start clicking!

Frogloop: Women Rule the Philanthropic Roost

A wonderful piece on why you should actively target your women constituents. Not only are women proven to be more generous donors on the whole, they are the holders of the charitable pursestrings in most households! At the bottom of this article, there are links to others with tips on exactly how to target women donors effectively.

donorpowerblog: Holiday Conundrum

A thoughtful piece on what the author calls the premium arms race:  calendars, labels, magnets, etc. as free giveaways to attract donors.  It poses a great question to reflect on: “How meaningful are our donor cultivation actions?”

the Fundraising Coach: Membership Dues vs. Annual Fund

A nice look at the benefits and drawbacks of memberships and donations, and how to maximize income for your nonprofit by recognizing the role of each.  Also– it was written by the Director of Development for the Baseball Hall of Fame, which is pretty cool.

GiveWell: The Process of Giving

A touchstone for all of us as we flurry through strategy and lists this season: a story from one donor on why he gives, and how he decides to do so.  It makes you realize just how your efforts are perceived on the other end– at least through the lens of this one donor.

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Three Ways to Fundraise for Frightening Causes

October 31, 2010

My husband and I adopted Sydney (the little munchkin above) earlier this year from a great organization called União Zoófila here in Lisbon.  When we arrived at the adoption center we were just there to consider whether sometime in the future we should adopt another cat when we already had (a rather curmudgeonly) one at home.  After a little while, a volunteer worker approached us and we began chatting.  When she found out I was American, she got a gleam in her eye and took us immediately into a room with four black cats, scooping up one of them for me to hold.

“Since you are American, I want to show you these black cats.  We Portuguese can be very superstitious about owning black cats.  It is hard to find homes for these little ones.”

And that, my friends, was the end of it… I may have had dreams of an orange tiger kitty or delusions of waiting a few months before pulling the trigger, but knowing that the little “gatinha” in my hands would have a hard time finding acceptance was the best salesmanship technique there could have been.  We took Sydney home that very day.

So, what was it about this encounter that was so impressive?  I was struck with how naturally skilled the volunteer was at soliciting the “donation”  of a home for these kitties– a cause hurt by fear and prejudice.  I have fundraised for organizations with troubles in that area.  Mental health, alcoholism, geriatrics… these are not sunshine and feel-good causes which lend themselves to easy fundraising from any donor.

If it is your job to find support for causes tainted by fear or prejudice, don’t give up hope!  Like with the black-furred kittens, it just may take a few extra steps and some fundraising savvy to find that perfect “home” for your cause.  Here are three tips:

1. Target Marketing

The volunteer who approached us at the adoption center didn’t start off by taking us to the black cats.  Instead, she got to know us.  When she found out I was American, a light bulb clicked on over her head.  She was target marketing to me, and that was a very smart move.  I imagine if a owner comes in and has kids, or lives in a house with a big yard, or any number of other things, she takes it on board and recommends a different cat to appeal to them.

Matching cats and owners is not unlike matching donors and causes.  Pay attention to who you are speaking to.  Target market to the audiences you feel will be most likely to support your cause.

2. Make Your Audience Feel Special

If you find yourself in a position of fundraising for a cause that not everyone connects to, then you should use that to your advantage.  One of the smartest things that volunteer did was to make me feel like I was special enough to understand something nobody else could.  I was immediately tied to these cats, and… well, you know the result.

When you find your target market, don’t be afraid to make them feel special.  If you are raising money to combat alcoholism, then you can find some incredibly strong supporters in successful, recovered alcoholics who understand exactly why your clients need help.  Who are themselves the kind of people your clients can hope to be.  Once you connect a feeling of pride with a donor’s understanding of your cause, the support will naturally follow.

3. Educate at the Right Times

I just got a Facebook posting from the União Zoófila about black cats.  Their message is that black cats love their owners without caring about their appearance, so why would you hold it against a cat what color their fur is?  Simple, right?  But the best part: today is Halloween.  Black cats and Halloween go together like bunnies and Easter.  If any day is a likely day to catch some open minds, it is today.

Pick the right time to educate, and your efforts will be more richly rewarded.

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It’s the Great Pumpkin! (for Grants)

October 28, 2010

Okay, ‘fess up.  I can’t be the only grown woman who still gets giddy and curls up on the sofa when animated holiday specials start appearing.  This year I dove into my DVD collection to pull out one of the best: It’s the Great Pumpkin, Charlie Brown! I must be cursed by my adulthood, though, because as I was watching I couldn’t keep thoughts of grantwriting out of my head.  As though the Great Pumpkin were trying desperately to get a message out to grantwriters.  Hmmmm…

How can I resist a mandate like that?  Get your popcorn, your blanket, and your footie pajamas.  It’s time for the Great Pumpkin…

Read the rest of this entry ?

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Tapping Donor Generosity in Hard Times: Not as Tough as You Think

October 20, 2010

Christmas movies may, in fact, teach you everything you need to know about the warm, generous feeling that can overtake an un-wealthy donor and make them happy to support your organization at a level higher than you expected.   Sounds good, right?  If you ever doubted your ability to get substantial gifts from Average Joes and Janes, don’t take my word for it.  (Or Frank Capra’s.)  Take a look at the new study published in the Journal on Consumer Research suggesting that the old truism of the close-pursed rich and the generous working class is actually… well, true.

The stereotype is simple and delightfully available almost twenty-four hours a day during December on Turner Classic Movies.  In one corner there is a vile, stingy attitude toward others coupled with a desire for self-aggrandizement.  We shall call this “Scroogitude.”  In the other corner there is empathy and a kind eagerness to part with the last of one’s meager wealth to help family and friends in times of need.  We shall call this “Baileyism.”

These two stereotypes showed up in a study which divided Northwestern University students into “boss” and “employee” roles.  The boss group was empowered by the research team prior to the test by recalling past successes, while the employee group was made to think of times when they had been powerless and controlled by others.  After this simple preparation, one of the researchers’ tests for both groups was an auction for items which held no element of prestige or status: a t-shirt and a mug.  Both groups were given $15 and the same instructions.

The results? The boss students demonstrated Scroogitude to perfection: they bid an average of $7.10 when they were buying the item for someone else, but $12.08 when they were buying for themselves.  In contrast, the employees were straight out of Bedford Falls: they bid $10.81 when they were purchasing for someone else, but only $6.49 when buying for themselves.

The results from this one test were repeated, to various degrees, throughout the other four tests in the study.  I have a hard time calling the results shocking in themselves, since they adhere to some pretty strong fictional stereotypes.  Then again, the fact that it IS so similar made me stop and think about how I (and many of us) reach out to donors.  It seems like everyone is going through some lean times right now, and that makes the potential Baileyism of middle-class donors vital for our causes and our NGOs.  The focus of our fundraising cannot only be to empower our reliably generous, wealthy supporters.  Perhaps in times of need, we have to look especially to the unempowered: that is, people who could have a little bit of empathy for the clients we serve.

So as you start constructing your annual appeal this year, make your case, and make it strong.  But here are some tips that might help you bring out the Baileyism and generate some bigger gifts than usual from the Bob Cratchets on your list:

1. Remind Donors that Giving is a Form of Power

Helping others brings with it a feeling of power, control, and satisfaction– never so much as when you are feeling particularly powerless yourself.  In other words, middle class folks feeling a real pinch at home may actually give more generously than before and feel even better about it.  Call it empathy, kindness, Baileyism– but reminding donors that they are taking control by giving is always a good idea.

2.  Don’t Suck Up

According to this study, the reason that empowered, wealthy people spend is out of a sense of self-care and self-importance.  As any self-respecting Development Director can tell you, framing a giving conversation with a typical large donor is about finding a gift amount and purpose which is meaningful and relevant for THEM.  That’s not a bad thing!  However, if you are target-marketing to non-wealthy constituents, ones with more modest means who may be crunched by the economy at the moment, appealing to self-importance is not going to get you the same results.  The fact is, if people are in a place of sacrifice already within their own home and family, then a straightforward appeal to their sense of duty and sacrifice to accomplish something good with your organization may be a much wiser tactic.

3. Giving Makes You Happy

This is no new news!  However, the study pointed out an interesting fact: both high and low power groups report feeling better after buying for someone else rather than themselves.  In whatever appeal you make, leave no room for doubt: find stories of donors who are ecstatic to have made a difference and spotlight them.  Whether it is a wealthy individual or an Average… errr… Bailey, tailor your choice to the constituents you are reaching out to.  And don’t let your potential donors forget another true truism: it is better to give than to receive.

4. Target Market Research

Last but not least, remember:  those Sundays you spend watching old movies and feeling all nostalgic and warm inside?  It’s called working from home.

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The Big “So What”

July 19, 2010

Yesterday the Times published an article on the lack of jobs for graduates of training programs for the recently unemployed.  What jumped out at me from this story was the gap between the program’s demonstrated success in training tens of thousands of people and the subsequent failure of these people to find jobs afterwards. It feels wrong and unfair.

Why did it jump out at me?  Because it is exactly the same thing that happens when a nonprofit program is designed around outcomes that ignore the big “so what”.

Consider the situation: a grant opportunity comes along for exactly the type of program your organization is best at.  Great!  You tackle the writing process focusing on what you know– program activities and how you perform them.  The application asks for outcomes and after scratching your head for a while you come up with some reasonable numbers: 500 clients served, or 2 new daycare centers, or 1500 hours of youth volunteer work.  Measurable outcomes, no?

No.

When you plan outcomes for a program, it is very tempting to think about the success of the process.  After all, as a staff member the first questions that come to your head are about logistics and how things will be accomplished.  Therefore, when you are structuring outcomes, the outcomes mistakenly become about the process– about YOU.

Instead, to be truly outcome-based, a program needs to keep its eye on the client. What is the change you wish to make in their lives?  The question you should be asking yourself is not “how many”.  The question is… well, look at the title of this entry.

For employment training programs, the outcome is instinctive– people should be better able to get jobs after they are done.  That is the whole point.  Of course, in the case of the struggling national economy there are plenty of complexities contributing to job loss and lack of job creation which the article does a nice job of outlining.  No program, however fantastic, is going to suddenly create jobs for successful participants.

Nonetheless, as your nonprofit designs new programs you should keep this in mind as a cautionary tale.  Why does it feel so unfair for the program to claim success for simply delivering job trainings to a certain number of people?  Why does it seem like an empty success? What’s the one question that keeps coming to the surface?

“So what?”

Don’t let it happen to you!

Online Resources on Outcome-based Planning
The Innovation Network Logic Model Workbook: A very practical and thorough way of thinking about outcomes as you begin program design and grantwriting.  Also, helpful worksheets at the back of the workbook!
Shaping Outcomes: This is a full online course, it seems, to introduce outcome-based planning and evaluation to novices.  It is targeted at libraries and museums, but the pieces I looked through were fairly applicable to any program planning.
Excerpt from Complete Idiot’s Guide to Grantwriting: A nice summary of process versus outcomes, with a sample grant piece written from both perspectives.  It is very clear which one is more compelling!
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Talking the Real Economy

January 22, 2010

Just this week, the Nonprofit Quarterly debuted a new feature for 2010: The State We’re In.  The premise is a great one: reports we hear about the economy bouncing back often don’t seem to be possible, given what we see happening to real people.  Unemployment is rampant, which means there is still a tremendous need for services and a dip in donations.  If the economy is improving, why can’t we see it?

That is where this feature steps in: it will follow the impact of stimulus money and the American Reinvestment and Recovery Act (ARRA) funding on state economies and talk about what that means specifically for nonprofits.

Sound dry?  Kind of.  But NPQ does a great job of reducing the info to three key indicators: the state’s budget deficit, the state unemployment rate, and the state stimulus package.  Given these three factors, each state has its own particular weather report.  High levels of economic distress mean stormy times for nonprofits.

But to me, the most interesting feature is a social networking one.  Nonprofits can log in, share stories, and learn what others in the state are doing to successfully combat these economic challenges.  There are only 14 states at the moment, but judging from the few I checked out, this has the potential to be a great and unique source of on-the-ground intel about how the “real” economy shapes up in 2010.  Check it out here!

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The Big Guns: Government Grants

January 21, 2010

Hello!  Happy Holidays!  Joyous New Year!

Wait… that was a while ago?  Hmmm.

I really have to start with an apology for my month-long absence.  I know that this will fall on understanding ears, though, when I tell you it was because of a recent project: a federal grant due January 20.  In just under a month, my client and I put together a fantastic proposal (thanks to their advance prep and existing capacity) and now… I am ready to sleep.  Sound familiar?

But here I am– itching to blog nonetheless, mainly because this grant was for a first-time applicant for federal funding.  As we worked through the draft versions of the proposal, I realized that as they were going through this for the first time I was being reminded of the lessons I learned during my own days as a newbie.  Over the course of the month, I collected a series of these “a-ha!” moments on various sticky pads and paper scraps and today I want to share them.  Federal grants are often idealized as the ultimate in cushy money–not exactly true.  Bureaucracy is a cruel mistress.  If you have the capacity to do it, federal funding is a blessing and certainly worth pursuing. However, nobody should go into it without the proper guide and fair advance warning. After all, would you tackle Everest without a Sherpa? Exactly.

With that in mind, here are my Scrap O’ Paper Ramblings courtesy of a month in the shoes of a federal grants novice.

1. No Square Pegs and Round Holes

The effort and time required to apply for a federal grant is significant.  The biggest mistake you can make at the outset is thinking that you will win the grant with a project that is almost what the Request is looking for, or that your organization almost has the required experience and focus necessary.  You are simply not going to win as a first-time applicant with no track record and a mediocre fit between what they want and what you provide.  There isn’t enough time to go around as it is in most nonprofits—if a federal grant comes along that looks like an almost, let it pass.  Like Mama said, it pays to wait for Mr. Right.

2. Register Early, Register Often

In an effort to streamline their processes and save a few thousand trees from becoming 100-page proposals each year, federal grants are almost all centralized through a submission site: www.grants.gov.  This is a mixed blessing.  On the one hand, it means that the morning of submission is not spent in front of a copier for hours, collating papers.  On the other hand, as a first-time applicant you may spend the morning in front of your computer instead, troubleshooting a series of monumentally trivial “errors” and having to resubmit a few times.

The organization I recently worked with had done their homework well and gotten their registration done as they needed to in both grants.gov and eRA Commons.  Within each registration, they had assigned roles to various staff members: Signing Officer, Authorized Organizational Representative, Principal Investigator, E-grant Representative, and on and on.  In this web of roles, every incongruity may be construed as an error.  There needed to be cross-approval of roles within the organization, even after registration was finished.  There needed to be no discrepancy between the address as written on the proposal and as written in each line (Street vs. St., Suite on the same line as address or next line, etc.)  With this demand for detail, it is not surprising that the first time around, proposal submission can take a few tries before achieving success.  So—register early, so that you are approved before the grant submission date.  And be prepared to submit early as well—with a 5 pm deadline, facing logistical obstacles at 9 am is far and away preferable to facing them at 4:30 pm.

3. Play CSI with the RFP

The federal grantor who writes the Request for Proposal will spell out for you exactly what you need to do, and in how many pages, and in what font, and what keywords you should use while writing it.  However, it takes a gift for dissection to get to the heart of all that.  Amidst 10-12 pages of bureaucratic writing lies the key to giving them what they want, and it is up to you to find it.  For me, the best strategy is to go through the RFP several times.  First time: the basic details, such as eligibility, due date, total funding amounts, and any restrictions. Second time: what content they are looking for, and what keywords they use to describe it.  If they say “social networking tools” and “media literacy”, you don’t say “social mediums” and “journalist trainings”.  Third time:  what the pieces of the grant are, and what the requirements are.  You should see a section that tells you just what the section titles are, and how long each section should be. You may see links to help you fill out SF424 forms—these are good but bulky!  Leave enough time to go through all of these details thoroughly before you ever write a word, so you know what the end result will look like and can plan accordingly.

4. The Jargon Jinx

This is a tenet I (and most of us) learned back in high school: KISS.  Which means, for grantwriting, that you should remember to keep your language understandable for someone who doesn’t know a thing about the topic.  Sure, the reviewers may know what your favorite acronyms mean, but what if they don’t?  Acronyms, technical jargon, and “program-speak” are all things to avoid in a grant application.  And no—if you are a program expert, you probably won’t be able to edit yourself properly.  Give it to a friend, spouse, or cousin.  Make sure it is someone you can count on to be honest with you and who has no reason to understand what you are talking about prior to reading this draft.   By explaining key terms and keeping the grant readable, you will win over the hearts of the poor reviewers who have far too many pages to go through—and increase the chance that your grant will be looked at in detail.

And… that brings me to my last point:

5. Save the Rambling for Your Blog

Keep it focused, keep it well-edited, and keep it just long enough to tell the story of the program in a compelling way.  If you feel the need for excessive color commentary and purple prose—follow my lead: start a blog!

Now it’s off to catch some rest, but I’ll be back to ramble more soon.  In the meantime, if you have any of your own favorite tips and suggestions for newbies to the federal grants game, post them here.  Look forward to hearing them!

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Giving BIG

December 11, 2009

I was a bit blown away by an online seminar I participated in last week.  The theme was giving BIG.  As in, giving away to charity as much as or more than you keep for yourself to live on.  The concept intrigued me, and I thought… err… there is no way that masses of people would do this!  A few altruistic angels, but… I just couldn’t get my head around it.

Take, for example, one of the seminar participants, Tom Hsieh.  He and his wife have a one-year-old and live in L.A. with an average yearly income of $200,000.  Now the kicker– the Hsieh family only lives on the median household income for America ($46,000), and gives the rest away to charity every year.  That’s three quarters of the family income earmarked for charity and a commitment to philanthropy as a way of life.

After listening to Tom speak about how he arrived at his personal decision to live within modest means and make a huge impact on the world around him, I started to think it was possible.  Possible that as a development professional, you could think of this as a fundraising tool by appealing to a donor’s desire for charity as a way of life– not just for planned giving with future assets, but for giving NOW.

There was another philanthropist in the discussion, Anne Ellinger.  She is not only a big giver herself, she is an expert in the art of big giving.  Ms. Ellinger and her husband founded a nonprofit called Bolder Giving and she actively encourages donors to examine how much they can give, and how big giving can play a role in their lives.  According to Ms. Ellinger, the process starts with some self-examination.  It takes courage to strike out on a path off the norm, to commit to giving so much when you don’t see yourself as a Rockefeller.  The first step for giving big is to decide what your goals are for your giving, and examine what you value and what you can commit to in order to accomplish these philanthropic goals.

So, in the end, it sounded familiar– speaking with donors about what they want to accomplish as philanthropists rather than attacking them with a sales pitch about your nonprofit.  This is a standard and successful approach for donor development, to be sure.  What is new and fresh, however, is the perception that anyone can be a philanthropist.  Whether someone makes $50,000 a year or millions, that is inconsequential in a way.  The important thing is helping them find a personal strategy for giving at whatever bold level suits them and their goals.

I know that this discussion certainly opened my mind to how non-trust-funded folks could be encouraged to examine their own role as philanthropists, not just donors.  If you are interested in learning more, take a look at the discussion thread here, and check out Bolder Giving for its great resources page.  And as you approach the donors in your own files in the upcoming year, be BOLD!  It may just open up a whole new world of support for your organization.

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What’s Robin Hood Got to Do With It?

November 20, 2009

Robin Hood was a good guy, I think.  Apart from inspiring a bad Mel Brooks movie and a worse Bryan Adams song, he is credited with piety, generosity, respect for women, and all around athletic prowess.  For those of us who work in or with nonprofits, he also represents a bit of a pagan patron saint: taking from the rich, and giving to the poor.  Okay, fine– to date, I have never had cause to take to the woods or raid sheriff posses with my Merry Men.  Nonetheless, the role of nonprofit fundraisers is strikingly similar to the green-tighted men of yore.

To begin with, nonprofiteers are operating under an antiestablishment assumption: that making other lives easier is a worthy way to spend our own.  That our job is not only a way to put food on our own tables, but a way to put our beliefs into action.  And– crazier than that– that we prefer to make less money helping others than to work for a company which exists in order to make an honest profit.  Where is the capitalism in that?

That is how Robin Hood did it.  He valued money only insofar as it could make other lives easier.  He and the Merry Men could have done quite well, I suppose, if they had been more directly entrepreneurial and kept their spoils and invested them in some real estate or technology stock.  And there would have been nothing wrong with that– who can’t respect a good entrepreneurial spirit?  But instead, they saw that some had enough to spare, and others didn’t have enough.  Bringing things into balance, helping close the gap between the haves and have nots, if only just a little– this is a mission that almost any nonprofit worker could relate to.

The major difference between fundraisers and Robin Hood, of course, is that nowadays we don’t need to rob and pillage to fund our missions.  (This is where OUR story is better than the original!)  We actually get to develop relationships with people and organizations who want to donate.  We are able to share our passion and our vision with others and find likeminded people who may not want to be Robin Hood as a full-time gig– but who willingly part with their own hard earned money because they want to be a part of the solution.  They want to make other lives better, too.

Hence, this blog.  It is a call out to all the modern day Robin Hoods out there, drumming up donations and support for their organizations.  I’ve been one for over a decade, never regretting it for a minute.  (Well, not for more than a minute at a time, on occasion…) I’ll be sharing some tips that I hope will prove useful, and musing aloud to spark some healthy discussion among us.  Equally, this blog is for donors.  There will be posts by guest bloggers such those in charge of giving for foundations, or individual donors.  You know how it is: when deadlines are looming and it seems there isn’t enough time in the day to finish all the urgent tasks in front of you, it is tempting to get a bit closed off from all worlds but our own.  Hopefully the voices of those whom we are trying to reach will inspire some new ideas and fresh perspective.

So… get your tights on, then, and join me in the forest.  Philanthropy creates powerful stories every day, and ones that are always worth telling.  Let’s share them!

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